tzimisce said:People buying stuff on the basis of advertising and (perceived) brand recognition is common everywhere, not just technology, and the majority of customers are pretty indiscriminate - that I agree. Personally I have no specific loyalty to any brand, although I do have three Apple gadgets which were, in fact, presents. If they hadn't been given to me, I daresay I'd still be using a Nokia dumbphone and an IBM laptop until they quit.
That said, like many (technology) consumers, I do go for products which are easy to use, well supported (e.g. post-sales, software, upgrades) and reliable. As it happens, Apple ticks all three boxes easily - and they have caught the competition with their pants down with the iPad. For all their merits, the Xoom and Tab have too much of a "rushed to market" taint around them, and consumers can sense that, too.
I agree with you regarding Android tablets, which is why I have the iPad for my tablet. I also have an Android phone which for me is better than iPhone and for music I use a Zune, which again for me it's the best choice, but I bet I'm in the minority. Apple is a master at advertisement, better than any other tech company out there.