I see your point about customization, but how many people can justify $39.99 (or $69.99) + another $30 for a back skin. It's not something i'm willing to invest in. It's just too much--i'll stick with the smartcover and hold on to my iPad like my life depends on it, lol. One bad fall and it has "charecter"
After spending $829 that's seems like a small amount. I also spent additional $$ to get leather seats in my new car. I guess it's different for everyone.