GQ Sells Just 365 iPad Apps of Men of the Year Issue

Discussion in 'Apple iPad News' started by iDan, May 19, 2010.

By iDan on May 19, 2010 at 12:45 PM
  1. iDan

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    Jan 17, 2010
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    A somewhat surprising story this from the Guardian today, detailing the fact that GQ publisher Pete Hunsinger has announced that GQ’s “Men of the Year†edition, published in December, sold just 365 copies in its iPad format, making a total of $1,091.35 in sales at $2.99 each.
    “This costs us nothing extra: no printing or postage,†Hunsinger told MinOnline who covered the story. “Everything is profit, and I look forward to the time when iPad issue sales become a major component to our circulation.â€

    Although Hunsinger’s remarks are unsurprisingly upbeat, the Guardian says that it’s discouraging that Conde Naste’s app sales have started so slowly, especially as Conde Naste has been a very vocal supporter of the iPad.

    It is, however, very early days to be considering what this might mean for magazine sales on the iPad in general. As the Guardian points out, Conde Naste’s iPad and iPhone app sales are picking up, and with the recent launch of the Vanity Fair iPad app and the forthcoming launch of the Wired app, sales are likely to start climbing even higher.

    By Maura Sutton,
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Discussion in 'Apple iPad News' started by iDan, May 19, 2010.

    1. write-stuff
      I'm guessing a different magazine might do better. GQ??? Who reads that?
    2. Bluenik25
      Maybe if they would get with the program and offer a yearly subscription for the same price as the magazine subscription they could make some money. I for one will not buy any magazine on the iPad that cost more than it does at the yearly subscription price.

      He said it himself, it doesn't cost them anything!!
    3. Finnedog
      Give it away for a year, if people like it they will pay for it.
    4. Bremen
      Like he admits, it cost them nothing...... So logic dictates it should be cheaper. Of course I would not get it, even if it were free.... I'm not a metrosexual kind of I sure have no interest in who they think is "man of the year".
    5. Bluenik25
      Just to clarify my comments are referring to all periodical sales on the iPad and not GQ.
    6. Bremen
      And I agree with you. Like the GQ guy said, it cost them nothing... I do not subscribe to any paper magazines, but would be interested in a subscription on the iPad to a few.... But will not until the pricing model is realistic.
    7. NumbLock
      I read GQ. I like the fashion, tech, health and girls. I think the problem is, after reading the reviews is that the production costs are really zero. People say it works just like a PDF. Boring! If people want to charge money for an iPad magazine, it HAS to be cool.
    8. Superbike81
      GQ is an excellent magazine. I've had a subscription for some time. I can understand if you are a leper who doesn't care about fashion I guess. What magazine would you prefer they look into?
    9. rowan
      LQ (Leper's Quarterly)

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