A somewhat surprising story this from the Guardian today, detailing the fact that GQ publisher Pete Hunsinger has announced that GQâ€™s â€œMen of the Yearâ€ edition, published in December, sold just 365 copies in its iPad format, making a total of $1,091.35 in sales at $2.99 each.
â€œThis costs us nothing extra: no printing or postage,â€ Hunsinger told MinOnline who covered the story. â€œEverything is profit, and I look forward to the time when iPad issue sales become a major component to our circulation.â€
Although Hunsingerâ€™s remarks are unsurprisingly upbeat, the Guardian says that itâ€™s discouraging that Conde Nasteâ€™s app sales have started so slowly, especially as Conde Naste has been a very vocal supporter of the iPad.
It is, however, very early days to be considering what this might mean for magazine sales on the iPad in general. As the Guardian points out, Conde Nasteâ€™s iPad and iPhone app sales are picking up, and with the recent launch of the Vanity Fair iPad app and the forthcoming launch of the Wired app, sales are likely to start climbing even higher.
By Maura Sutton, iPadForums.net