The Guardian reports today that US Vogue has launched a special Vogue Cover Exclusives app. Publisher CondÃ© Nast is really going for the big guns with this launch, banking on the star power of Lady Gaga to sell the app. With all the controversy around Appleâ€™s new subscription service at the moment, CondÃ© Nast manages to neatly sidestep the whole issue by simply charging $0.99/Â£0.59 for the standalone app. Although iPad magazine app sales have tended to disappoint recently, the publisher could be on to a winner with this one. I'm sure that Lady Gagaâ€™s army of Little Monsters will gladly pay such a relatively low fee to access exclusive behind-the-scenes video from the Lady Gaga Vogue cover shoot, alternative photographs, extra interview quotes, plus author Jonathan Van Meterâ€™s audio diary of his experiences following Lady Gaga on tour and backstage. Unlike other magazine iPad apps, the Vogue app doesnâ€™t feature the whole magazine, which youâ€™ll still have to buy in the store, focusing entirely on the cover story, hence the low price.
Click here to download the app: Vogue for iPad on the iTunes App Store
Source: iPad magazine apps don't sell? Send for Lady Gaga... | Technology | guardian.co.uk