According to a recent report by Net Applications, first spotted by the Forbes publication iOS users are seven times more active online compared to Android users. The analytics firm monitors over 40,000 websites to check the traffic from mobile devices. According to its findings, 44.62% of users are on Android whereas 44.19% of the users are on iOS.
The same company has published a different report where it says that Android has an 85% share of the smartphone market, compared to the 11.9% share belonging to the Apple iPhone.
Thus, if we consider the nearly 7 to 1 advantage that Android has in market share and the fact that both iOS and Android have captured nearly the same percentage of online use, this means that iOS users are showing up online about seven times more than Android users.
The reason for this is the fact that the majority of the Android marketshare consists of cheap smartphones, sold either in emerging markets where internet access is expensive or used by persons who aren't that tech savvy as owners of an iPhone or iPad. Ewan Spence from Forbes says that this is the reason why there are more apps on the Apple's App Store than on Google's Play Store:
"This may be the first time that the Android platform has overhauled iOS in terms of usage (as measured over their own network of customers using Net Applications for their live statistics) with 44.62% against 44.19%, but it still shows that iOS users are more active online, which in turn will generate more revenue generating opportunities for those targeting mobile users."
This is also the first time that Android phones outnumbered iOS devices spotted online by NetApplications. Let's see if the new iOS products from this year can put Apple back on the lead.