Ferarri's Partnership with Apple; New 'LaFerrari' Supercar Comes with iPad Mini

[dgstorm]

If you are a fan of Italian sports cars as well as iPads you might be intrigued by today's cool news. Ferarri, the Italian exoticar maker is developing an enhanced business relationship with Apple. In fact, they just announced their new 1 Million Euro supercar, the "La Ferarri," will come equipped with iPad Minis on-board. Here's a quote with the full details,

Ferrari SpA, the luxury carmaker owned by Fiat SpA (F), will be “more precise†about its partnership with Apple (AAPL) Inc. in the next few months, Chairman Luca Cordero Di Montezemolo said.

Ferrari, which today unveiled the 1 million euro hybrid model “LaFerrari,†is in talks with Apple about broadening a partnership on in-car entertainment, Di Montezemolo said today at the Geneva motor show.

The FF is also now seamlessly integrated with Apple technologies, thanks to direct access to the infotainment system via SIRI voice commands and the adoption of two iPad Minis as the entertainment system of choice for the rear seat passengers.

Apparently, in April, Apple CEO Tim Cook sat down with Ferrari’s Luca di Montezemolo. Here's what Luca said in regards to the meeting,

[Luca] was impressed with Cook’s “availability and openness.†He said Apple and Ferrari are “connected by the same passion, the same love for the product, maniacal attention to technology, but also to design.â€

That's certainly an impressive endorsement, although it is not really very surprising. Both products are the pinnacle of their respective markets, and these companies seem like a great fit together.

Source: 9to5Mac

 

[AQ_OC]

Wow....wonder why they didn't go with the full-sized iPad?

 

[Gabriel1]

Wow....wonder why they didn't go with the full-sized iPad?

Maybe the car is only 3' long?

The Archangel

 

[skimonkey]

I hope they return my Ferrari tonight...I only let them borrow it for a few hours for the press release!

 

[Gabriel1]

I hope they return my Ferrari tonight...I only let them borrow it for a few hours for the press release!

You'd better check it for scratches!

The Archangel

 

[AQ_OC]

Maybe the car is only 3' long?

Maybe. A Mini Ferraii.

 

[AQ_OC]

I hope they return my Ferrari tonight...I only let them borrow it for a few hours for the press release!

Make them give you a couple of minis for your trouble, too.

 

[alicepattinson]

maybe the car is only 3' long?

The archangel

lol!! :d

 

[skimonkey]

You'd better check it for scratches!

The Archangel

Make them give you a couple of minis for your trouble, too.

Yeah--good thinking. Maybe, with a few scratches-I can get them to re-paint it to Black and throw in a few more minis for the trouble!