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I must say that i do shop on amazon and sometimes on ebay, but if i researched a product and found it on some other (non amazon ebay) site and they seem ok i would buy from them.
I have dealt with online selling, and many small companies feel they stand little chance against these giants. they do try to provide extra value is all sorts of ways, lots of the times people just do the research online then buy the thing from amazon. i do understand this and that is life kind of thing, but afraid that one day we will live in a world dominated soly by these giants.
I'm wary of buying from small online companies partly because of uncertain CS, and because I'm careful with credit info. When I do buy from small sources, I pay via PayPal. Otherwise, there's no chance they're getting my business.
I think any small company that wants to sell should have Paypal integrated, otherwise lose business. In our site we accept only Paypal for example. What annoys me that lots of people come read reviews. find the case they like based on the information we provide, then go buy if on Amazon or Ebay for like 5$ less. Internet is a cruel market place, anyone is a click and a half away from anywhere else. Like i mentioned before i think if this kinda of things continues , Amazon and Ebay and lets say Walmart would be the only stores out there. wouldn't that be sad...
My monday morning rant. ;-)