9to5 Mac reports today on an inventive and quirky new iPad Pro ad campaign from Apple that is somewhat reminiscent of the famous “I’m a Mac and I’m a PC” ads. The adverts feature tweets from PC owners about the iPad Pro such as “An iPad Pro is not even close to being a computer,” or other tweets about problems the user is having with their laptop, such as “My laptop has the nastiest virus and I’m terrified.” In each of the video spots the PC user’s worries and anxieties are soothed by a perky voiceover that tells them that an iPad Pro doesn’t get PC viruses, for example, “so relax, there’s nothing to be afraid of…” The ad spots are also very humorous in tone, with each vignette ending with a joke or two.
In all of the videos, the iPad Pro is shown being used much more like a laptop, complete with Smart Keyboard and Apple Pencil, rather than being used like a traditional tablet. Using the iPad Pro instead of a laptop or desktop is something that Apple has been touting for several years now.
“I think if you’re looking at a PC, why would you buy a PC anymore? No really, why would you buy one,” said Apple CEO Tim Cook back in 2015. “Yes, the iPad Pro is a replacement for a notebook or a desktop for many, many people. They will start using it and conclude they no longer need to use anything else, other than their phones.”
Source: Apple launches whimsical iPad Pro ad campaign based on PC user tweets