Even though much has been made of iBooks, it doesn't seem to be getting that much attention on the iPad. It seems that the app focus is more around media presentation and entertainment than reading. With some eReaders being within $100.00 of the entry level iPad what advantage would a consumer have not to spend the $100.00 more for the iPad. Will this drive the eReader price down significantly, say $99.00? I can see a day when the major periodical publishers will give away a free eReader with 2 year subscriptions.