The tablet market is on a decreasing trend and even Apple's iPad doesn't seem to have a different fate. According to a recent story on the ComputerWorld website, Apple's iPad is expected to be hit hard this year as global tablet shipments and sales growth will slow dramatically. The article say that markets where Apple has historically been strongest: North American and Europe, are the ones where the biggest decreases are expected.
Jean Philippe Bouchard, IDC's research director for tablets, said in a statement recently:
"Mature markets like North America and Western Europe will combine for flat unit growth in 2014"
Financial analyst Brian White of Cantor Fitzgerald has forecast iPad sales of 12.8 million in the September quarter and 23 million in the December quarter. If these predictions turn out to be true or near actual numbers, they represent a decline of 9% in the September period, and a year-over-year drop of 12% in the December quarter.
Recently, Tim Cook shared his opinion on decreasing iPad sales, saying that it's just a speed bump. He also says that enterprise consumers are another field for growth. Here's what more he added during the most recent earnings call:
"We still feel that category as a whole is in its early days and that there is also significant innovation that can be brought to the iPad and we plan on doing that. "I think our theory that has been there, honestly since the first time that we shipped iPad, that the tablet market would eventually surpass the PC market, that theory is still intact."
More recent rumors suggest that a bigger iPad, bundled with a keyboard, could compete with traditional notebooks for productivity purposes and in order to be attractive to businesses. What do you think of this - does the iPad still have life despite decreasing sales?