The reasons why Apple continues to sell the iPad 2

Discussion in 'Apple iPad News' started by RaduTyrsina, Oct 25, 2013.

By RaduTyrsina on Oct 25, 2013 at 12:27 PM
  1. RaduTyrsina

    Expand Collapse
    News Team

    Jun 22, 2012
    Thanks Received:

    The iPad Air and the iPad Mini with Retina display will go on sale starting with November 1st, and after some first impressions and hands-on thoughts, it’s almost obvious that Apple will manage to sell a lot of these shiny toys. But one thing that surprised us during the launch event was that Apple has decided to keep selling the iPad 2, despite the fact that it has been on the market since the month of March, 2011.

    There are a few reasons why Apple continues to sell the 2-years old iPad and we’ll try to explain them.

    First of all, as we have reported earlier this week, according to data usage reports from mobile analytics company Localytics, the iPad 2 still remains the most popular Apple tablet on a global scale with a percentage share of 38%. The third generation iPad is on second place, with a share slightly below 20%. Now, a new report (you can see it above) seems to show the same thing, but referring to the United States market.

    According to CIRP (Consumer Intelligence Research Partners), the iPad 2 accounted for 22 percent of the iPads sold in the U.S. during the quarter that has ended on September 30, this year. It’s impressive that a device that might seem “obsolete†has managed to snag so many sales, right before a much-expected unveil event. Simply put, the research from CIRP shows that customers are still buying the two-year old tablet.

    Actually, when asked at Apple's event, Tim Cook himself said only that there was still demand for the iPad 2 so they just wanted to meet it. CIRP co-founder Josh Lowitz told AllThingsD:

    As mister Lowitz points out, what particularly seems to be the reason for good iPad 2 sales is the fact that schools and enterprises buy in bulk quantities. iPad 2’s 30-pin connector is also particularly important to education institutions as they seem to have a large investment in charging racks and other accessories the depend on the 30 pin connector. A commenter on TheVerge puts it very simple:

    When it comes to businesses, here is another interesting input from a commenter on MacRumors:

    There seem to be even simpler explanation to why consumers might choose a cheaper, but outdated iPad. Patrick Moorhead, principal analyst at Moor Insights & Strategy, explains:

    Ross Rubin, principal analyst at Reticle Research, agrees with him

    To remind you, for $399, you could buy a new iPad Mini with Retina display that even has some considerable advantages over the iPad Air. Also, for $20 less, you can buy a refurbished iPad 4. But of course, refurbished products aren’t promoted and exposed in Apple’s store.

    Last, but not least, let’s not forget that Apple has important financial gains from selling the iPad 2 and not newer models, since the second-generation iPad tablet is much cheaper to make.

    Sources: AllThingsD, MacRumors, TheVerge


Discussion in 'Apple iPad News' started by RaduTyrsina, Oct 25, 2013.

    1. tlbaker
      Interesting, thanks for this Radu!!

      Sent from my WiFi Only Black 64GB iPad with Retina Display in NYC using Tapatalk HD
    2. willerz2
      For public access devices like iPads at airport cafes and restaurants, the iPad 1 and iPad 2 would do just fine, and since the iPad 1 is coined its legacy status, the iPad 2 is the next-best-thing.
    3. tlbaker
      Yeah, they are not going to spend the extra $$$ for the latest iPad model.

      Sent from my WiFi Only Black 64GB iPad with Retina Display in NYC using Tapatalk
    4. Strotter
      Absolute true. Been told so many times by our customers. Many businesses are using the second generation iPad because it pretty much does the job just fine, and even the speed difference is not noticeable for those tasks. Also, it is a pain to upgrade: the cases, connectors, etc. need to be changed, and the benefit of having the latest iPad to the bottom line of the business would be non-existent in many or most situations.

Share This Page