We're just a few days away from the unveiling of the newest iPads, but here's an interesting statistic to reflect upon. According to a recent report from Fiksu, the most popular iPad model is still the three-and-a-half-year-old iPad 2.
iPad sales have declined dramatically in recent quarter, and this current report is another proof for that. Here's a breakdown of the iPad models and their usage share:
- iPad 2 - 27%
- iPad Mini - 21.1%
- iPad (4th gen.) - 16.6%
- iPad Air - 14.8%
- iPad (3rd gen.) - 11.3%
- iPad Mini Retina - 5.3%
- iPad - 3.9%
So, as we can see, the iPad 2 has more than a quarter of the total iPad usage share, which is a worrying fact for Apple. On the second position, we find the iPad Mini with slightly more than a fifth of the total usage share. The iPad 4 has almost 17% and finds itelf on the third place.
Last-year's iPad Air accounts for just 14.8%, being followed by the iPad 3 with 5.3% and the original iPad with 3.9%. However, we also need to take into account that with the iPad 4, Apple has also introduced the Mini version. Together, they have a combined share of 37.7% while last year's duo is at just 20.1%.
And this is what should worry Apple. The combined share of the iPad Air and the iPad Mini with Retina display isn't enough to beat the iPad 2. And this means that consumers don't perceive the iPads that followed after the second-generation as important upgrades. Will this year's iPad be able to change that?