Hours away from what seems to be Appleâ€™s most important iPad launch since 2010, weâ€™re sharing with you an interesting report. According to new data from mobile analytics company Localytics, despite multiple upgrades, iPad 2 still remains the most popular Apple tablet on a global scale.
According to Localyticsâ€™ study, the iPad 2 has a 38 percent share of all active iOS tablets. On second place we find the third-generation iPad with a 19 percent share while the iPad 4 accounts for 18 percent and the iPad mini for 17 percent. Commenting on this, Localytics said:
The iPad 2 was launched in the market with a new industrial design and the iPad versions that followed added higher-resolution Retina displays and various other incremental hardware upgrades, which probably werenâ€™t perceived as good reasons by consumers to switch to new iPad models.
Localytics also examined the popularity of the iPhone 5c and 5s. Unsurprisingly, it found out that more consumers have opted for the iPhone 5s than the iPhone 5c.
Maybe Apple will launch tonight some truly innovative tablets that will make users dethrone the iPad 2 from its long reign. And, if we are to believe to the increased iPad trade-in activity, we can see that consumers are getting ready for that.