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Rumors Say Apple has Partnered with Swatch for a Line of ‘iWatch‘ Devices

RaduTyrsina

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According to a recent report from VentureBeat, Apple has allegedly partnered with watch-maker Swatch to produce an entire line of ‘iWatch‘ devices. Apple's smartwatches are going to come in multiple styles, and at a variety of price points, according to the report.

The publication says that Apple is building a variety of smartwatches with several partners from the watch industry. Here are more details from the original report:

Apple and its partners will offer a family of smartwatches to suit all tastes “from geek to chic,” our source says. The tech giant is interested in pushing its iOS, iTunes, and Health Kit ecosystems to millions of wrists, our source says; and in this case it’s not particular about sharing the branding glory to do so. [...]

Our source also said “he would be shocked” if Apple weren’t also working with Timex on one or more smartwatches. Timex already has an Ironman brand of fitness watches, which might be very compatible with a fitness watch that contains multiple biometric sensors in the band, which Apple appears to be developing, as VentureBeat reported earlier.

However, according to the online outlet, Swatch isn't the single partner that is currently working with Apple. According to Venturebeat's sources, these seem confident that Apple could even partner with Timex on the upcoming release.

It seems that Swatch has reached out to VentureBeat saying that it is not working with Apple on the release of the upcoming iWatch. This either means that the source had fake information or that Apple could be looking to partner with big watch brands for sales of its iWatch units in their shops.

Source: VentureBeat
 

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