Back in May, Swiss watchmaker Swatch had stated that the company was unhappy with Apple's rumored branding for the upcoming iWatch. The company currently has a line of watches called the iSwatch, and felt that Apple's branding would confuse its current customers.
Swatch CEO Nick Hayek recelty told Swiss newspaper NZZ am Sonntag that the company is planning to update its Swatch Touch line in the near future. According to the pointed post by Reuters, the updated Swatch Touch line will include features that will benefit athletes.
Via Swatch CEO Nick Hayek:
"We will integrate fitness features in the Swatch Touch by 2015. The device will remain a watch, but it will include commonly used fitness features to monitor your body,
We already have all the know-how, we do not need a partnership,"
Reuters reports that the new Swatch Touch line will have functions like pulse measurement, GPS speed measurement, as well as record data from the wearer.