Q4 iPad Sales Figures Expected to be Weak

Discussion in 'Apple iPad News' started by Maura, Jan 18, 2013.

By Maura on Jan 18, 2013 at 1:45 PM
  1. Maura

    Maura
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    BGR writes today that Apple could be in for some bad news when its 2012 Q4 iPad sales figures are released next week, as according to China-based market research company TrendForce, Q4 full-size iPad sales have been somewhat underwhelming, despite the fact that the tablet shipment as a whole “showed dramatic growth,†whereas the 9.7-inch iPad “saw lower-than-expected sales,†to quote TrendForce. BGR says that the inconsistency between tablet shipment growth and slower iPad sales is explained by the fact that Apple increased its procurement at the end of the year because it wanted to maintain its relationship with suppliers, which is the reason for the 25.6% growth in the overall tablet market shipment month on month up to 19.34 million units. BGR says that TrendForce also indicates that the success of the iPad mini has had a cannibalizing effect on the larger iPad. We’ll have to wait until next week to see the actual figures.

    Source: iPad sales weak Q4 2012: iPad demand slows during holiday quarter | BGR
     

Comments

Discussion in 'Apple iPad News' started by Maura, Jan 18, 2013.

    1. AQ_OC
      AQ_OC
      Just a couple of months ago there was a report saying that the mini has no cannibalizing effects on the larger iPad. Things change fast....if you can believe the reports.
    2. Maura
      Maura
      I know, I was thinking that when I was writing it! Got another story that's just come in today as well about the emphasis shifting to the iPad mini, should be up very shortly!

    3. s2mikey
      s2mikey
      The beauty for apple is that either way they are selling a tablet. Unless they see it as every buyer of a mini is not a buyer of a full size iPad so it's still only one sale versus two. I dunno what I'm trying to say....:)
    4. Finnedog
      Finnedog
      What I think you are trying to say is... ;-) Is who cares if Apple sells an iPad or an iPad Mini they both consume apps and that's where the money is!!

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