A newly released study examining the impact of the iPad on other media by Resolve Market Research, an LA-based New Media research consulting firm, found that 56 percent of respondents said that their main reason for owing an iPad was for "entertainment", with 42 percent citing the iPad's "cool factor" as the reason they had one, 40 percent saying ownership was down to "convenience", and 28 percent naming the Apple brand name as their reason.
Nearly 50 percent of those polled said that they don't intend to buy an e-Reader now that they have an iPad, and worrying for other members of the portable gaming industry, 38 percent of iPad owners polled said that they won't be buying another portable gaming device now that they have an iPad. This despite the fact that a massive 60 percent of iPad owner/intender respondents said that portable gaming devices are more enjoyable for playing games.
Elaine B. Coleman, Ph.D., Chief Research Officer for Resolve Market Research.
Source: Resolve Market Research