BlackBerry is no longer what it used to be for enterprise and government clients. And as its appeal is fading away, Appleâ€™s iPad steps in to fill the gap. Shortly after the launch of the iPad, Steve Jobs said that Apple doesnâ€™t need to market or promote the iPad for enterprise clients as â€œitâ€™s being grabbed out of our hands, anywaysâ€.
However, this has changed under Cookâ€™s rule and the launch of the new iOS 7 operating system has been used to market the iPad for business users. According to Apple, 94 percent of the Fortune 500 companies and more than 85 percent of the Global 500 are already â€œtesting or deployingâ€ iPads, which is a very impressive number, indeed.
Wedge Partners analyst Brian Blair says that BlackBerryâ€™s decline has opened up a significant opportunity for Apple, since Android continues to struggle to become an interesting proposition for enterprise consumers.
Also, letâ€™s not forget that Appleâ€™s latest iPads come with the latest 64-bit platform which should make way for high-performance apps to be released for enterprise use.