Confession time. I bought white because while I thought we needed two iPads my husband thought we should share for a while to see if we really liked it (what's not to like?). I knew he would think the white was too feminine for him to carry to work..... Yup, the white one is mine and he ordered a black one within hours. We both love them. I actually like the looks of his better but that is okay because mine is mine, mine, mine.