That is sort of what I am talking about, but imagine if it were like this. When you click "Games" imgine that you got a new menu with entries like "Card, RPG, Word, Strategy", etc. Then, when you clicked on that subcategory you could see every app that fits that description. Furthermore, you could see the top 50 and down of each app in that subcategory. Also, you could filter each of those subcategories by paid and free. That is what you get with the built in App Store application on the iPhone and iPod Touch. It is sort of like going to a book store when you don't know exactly what you want. You go to the Fiction area, then maybe Science Fiction, and then even a subcategory under that like Classics. It is a wonderful way to find apps. Even though I know why Apple is doing it to us ($$) I still wish the iPad had that functionality.