- Jan 17, 2010
- Reaction score
News out from the Wall Street Journal suggest Apple will stay nimble on pricing the iPad. If the new tablet fails to gain traction among consumers, Apple could possibly drop from the initial price structure.
"Shope also wrote that despite the seemingly aggressive pricing of the iPad â€” the lower-than-expected price points range from $499 to $829 â€” Apple seemed to indicate it would respond with price cuts if demand for the device wasnâ€™t revving up the way it liked. â€œWhile it remains to be seen how much traction the iPad gets initially, management noted that it will remain nimble (pricing could change if the company is not attracting as many customers as anticipated),â€I don't think it's a good time to start talking about cutting the price before the product even hits stores. This could cause an ill effect and have many consumers wait hoping for a better price down the road.