According to a fresh reporting coming from Consumer Intelligence Research Partners, iPad 2 sales have dropped significantly while Apple's fifth generation full-size iPad Air was the most popular iPad over the holidays. CIRP Partner and Co-Founder, Mike Levin, said the following:
Apple managed to shift significant sales to its higher-priced models. For the past year, the legacy iPad 2 grabbed from one-quarter to one-third of iPad sales. Along with the trend toward sale of models with larger storage capacities, Apple should see higher iPad average selling prices, with iPad 2 at only 5% of total sales and iPad mini sales split between the original model and the new iPad mini with Retina display.
The report shows that consumers have shifted towards newer models over the holidays, as iPad Air sales accounted for 41 percent of all iPads sold, while the fourth generation "iPad with Retina Display" made up another 13 percent. The iPad 2, with a lower price, represented only 5 percent of sales. The report says that full sized iPads constituted 59 percent of Apple's tablet sales, while Apple's iPad mini models accounted for 41 percent of sales. The original iPad mini obtained 25 percent of all sales and the Retina-equipped iPad Mini 2 managed to get 16 percent of the mix.