iPad Accounted for 80 Percent of North American Web Traffic in September

[RaduTyrsina]

Despite declining global sales, Apple's iPad continues to dominate North-American usage with nearly 80% share, according to a recent report from analytics firm Chitika. The company says that Apple's iPad accounted for 79.9 percent of North American Web traffic for the month of September, which is up 1.9 points from measurements taken in July.

According to this fresh intel, the iPad's 79.9 percent marketshare has went down from 81 percent year-over-year, but is still on the top spot. On the second place we find Amazon's Kindle Fire tablets at 6.7 percent, which is at the same rate as in 2013.

As a matter of fact, Apple's 1.9 percent increase in usage from July represents the biggest gain for any tablet maker, most likely being fueled by price cuts to older models before the iPad Air 2 and iPad mini 3 debuted in October.

While the iPad user base posted a slight year-over-year usage share loss, iPad users generated the largest quarter-over-quarter usage share increase of any tablet brand at 1.9 percentage points. A variety of larger retailers including Best Buy, Target, and Staples discounted iPad Mini and Air models leading up to the release of two new iPads early this fall, which may have contributed to the recent share rise.

While Apple has stated that global iPad sales have trended down over the past few quarters, this doesn’t seem to quite as true domestically, as IDC notes that the U.S. is driving growth in the tablet market in general.

Samsung saw the biggest year-over-year gain, as its usage share increased from 5.1 percent in 2013 to 6 percent in September. The company's more diverse product offering is said to have fueled the increase.

Microsoft also saw a small jump of 0.6 percent from last year with continued Surface 2 sales, ending the month with 1.6 percent of the market.

Source: Chitika