MacRumors reports today that Apple has signalled the cessation of its “AirPort” wireless router division by giving the engineers that were working on those products employment in other divisions, including an Apple TV product team.
While this is not exactly shock news, as Apple has been gradually closing the department over the last year, it is likely to be an unpopular decision with many.
According to MacRumors, Apple has made the decision in order to “sharpen the company’s focus on consumer products that generate the bulk of its revenue.”
However, as the originator of the report, Bloomberg, notes, “exiting the router business could make Apple’s product ecosystem less sticky.” This is because some of the AirPort routers’ features, such as wireless music playback, for example, need another Apple device such as an iPhone or iPad, in order to work. Could this maybe cause customers to look elsewhere for their mobile phones or tablets without the added attraction of buying into a consistent ecosystem?
Thanks to @KevinJS for the heads-up on this story.
Source: Apple Ceases Development of 'AirPort' Wireless Routers as Engineers Reassigned to Other Products