News @ InsideApple.Apple.com is an email address used by a Nigerian 419 scam. InsideApple.Apple.com is not an actual Apple subdomain. The email address is being spoofed by the scammers to appear that it is coming from Apple.
Some of the clues are:
1) I don't recall that Apple has used "inner-caps" in displaying its website URL as is InsideApple.Apple.com
2) My particular email had a text formatting problem in the advertising copy. It was missing a space between two words. That's sloppy copy. Apple would never let that get through their quality control.
This web page is about the Nigerian 419 scam and gives an sample email addressed from News @ InsideApple.Apple.com that pretends to be Apple announcing that the recipient has won a huge cash prize from Apple and must contact a phone number or email address to claim it:
www . 419scam.org/emails/2011-08/17/00022508.1.htm
(The email address to contact is a live.com email address - a Microsoft email account! That should be another clue.)
As far as the email I received, I didn't click the "Buy Now" button in the email, so I don't know what it does. It also may be that InsideApple.Apple.com is setting you up. Playing a con game to get you to trust the domain, and then they will hit you with 419 scam of promising you a large sum of money in a prize.