Apple Brings iTunes Pass to US and Australia, Global Rollout Continues

[RaduTyrsina]

iTunes Pass is one of Apple's newest services that lets users add money directly to their iTunes or App Store accounts straight from their iPhones and iPads.

The service has rolled out in a pilot test last week, and now the company has made it available at Apple Stores across the U.S. and Australia, letting customers to recharge their iTunes account balance in-store via a Passbook card.

Customers from U.S. and Australia can now use iTunes Pass to refill their iTunes account balance at brick-and-mortar Apple Stores. The first country that welcome the iTunes Pass program this Monday was Japan.

So, by using Apple's new iTunes Pass service, which is a Passbook-based system, users don't have to use credit cards anymore or buying and scanning iTunes gift cards.

To be able use the service, Apple customers must add a new iTunes Pass inside of the existing Passbook app in iOS, and then locate a Specialist at an Apple Retail Store. After that, a customer can tell the Specialist how much money they would like and that amount is then instantly transferred to the Pass.

Apple's iTunes Pass rollout continues and is now active in Germany, with other countries to be added in the following weeks.

Source: Apple

 

[squib]

I don't understand the difference between what you are talking about and just using a gift card. You still have to go into store to change it right?
Am I missing something?