The iPad comes first in a new consumer satisfaction survey

Discussion in 'Apple iPad News' started by dgstorm, Sep 14, 2012.

By dgstorm on Sep 14, 2012 at 11:39 AM
  1. dgstorm

    Expand Collapse
    Editor in Chief
    Staff Member

    Jul 27, 2011
    Thanks Received:

    Are you happy with your Apple tablet? Well, you aren’t the only one. Apparently the tech giant has a lot of happy iPad customers. A new survey coming out of JD Power and Associates found that Apple’s tablet was ranked highest in general customer satisfaction. The runner ups of course turned out to be Amazon’s Kindle and Samsung’s range of tablets.

    Users participating in the survey were asked to rank their tablet in 4 different categories: how easy they operate, style and design, performance and features. The maximum grade each tablet could have achieved was 1000. Contributors to the study were also presented with a ranting scale of 0-5 circles.

    Following this grading guidelines, Apple ended up scoring 848 points with five of five circles. Amazon did slightly worse and managed to snatch 832 points and just three circles out of five. Apple’s tablet competitors got much lower scores: Samsung got 827, Acer 811, Barnes&Noble 803 and HP just 790.

    The J.D. Power report also mentioned that out of users who own both an iPhone and an iPad, 40% tend to do their online business on the iPad rather than on the smartphone. 56% see their tablet as perfect gaming devices, while 61% share their tablet goodness with at least another soul.

    By Radu

    Source: Press Release - 2012 U.S. Tablet Satisfaction Study | J.D. Power
Sub-Categories: This article has no sub-categories


Discussion in 'Apple iPad News' started by dgstorm, Sep 14, 2012.

    1. Kaykaykay
      Surprising how well Amazon did out of the gate with a first-generation device that cost 200 bucks and had practically no storage. They managed to outscore Samsung, which has been pumping out tablet after tablet, at higher prices and with more flexible uses.

      To me, that underscores what I thought from the start with tablets: Easy access to content far outweighs hardware for most users.
    2. kierandill
      WTH is a ranting scale, and why should I be impressed by one?
      BTW, if you actually go to the JDPower article, Amazon actually scored 841 and 4 circles, not 832 and 3, which was the industry average. Copying and pasting, like reading, are fundamental.
    3. Kaykaykay
      Relax. The OP made an error. Not a big deal. No one is demanding that you be impressed. And I thought it funny that you referred to a "ranting" scale, lol. That at least was spot on.
    4. janner43
      The glaring omission in this survey is ASUS - where are they mentioned?
      Without ALL the major tablet suppliers - Asus supply the Google Nexus7 tablet as well as the highly regarded Transformer range - this report is pretty meaningless IMO.
    5. janner43
      Oh, & Motorola & Lenovo are missing too.

      But the report includes HP????? Fire sale anyone :confused:
    6. AQ_OC
      Given that apple sells 20x the volume of tabs than asus does, not so meaningless, at least from volume. I think it is meaningless for other reasons. Most people tend to pleased with things they buy and keep, but I just think it goes without saying that if you poll customers about devices they continue to own that most of them are going to say they are satisfied. I own both and iPad 3 and a Kindle and I think comparatively, the Kindle is unsatisfying in comparison. I am more satisfied with the Nexus 7 made by Asus, but Asus has pissed off a lot of people with the mis-steps they made with the Transformer Prime. I would not want to deal with trying to get a problem with the Nexus 7 repaired, though. There, Amazon is much better to deal with, and Apple is first in class (if you have a nearby Apple Store).

      Strong Apple Shipments Drive Robust Tablet Market Growth in Second Quarter, According to IDC - prUS23632512
      Last edited: Sep 23, 2012
    7. Kaykaykay
      It's true that people tend to have a confirmation bias, but that distortion probably runs relatively consistently, and I'd expect them to notice flaws even if they keep their devices. In cases of tablets, there's also limited choice, so you'd probably keep a tablet despite flaws unless you're willing to go without any tablet.

      As for those tablets not mentioned: They don't say how they found the roughly 2,000 people surveyed, but if they roughly reflect sales figures, the most popular tablets (as in numbers sold) would probably be most represented. It's not as if they did a head-to-head comparison and surveyed say 2,000 owners of each tablet. Take the findings for what they are -- a rough indication of satisfaction of those surveyed.
    8. Kaykaykay
      Look at the timeframe for when they did this. The Google Nexus had barely hit the market, for instance.
    9. AQ_OC
      Asus has been the game a while now.

Share This Page