Apple Poaches TAG Heuer's Sales Director for iWatch Team

Discussion in 'Apple iPad News' started by PhilSynowiec, Jul 7, 2014.

  1. PhilSynowiec

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    Jul 10, 2010
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    Over the past few months, we've seen Apple poach a number of high-end employees from several companies, to accompany the tech company with development of the iWatch. The company has been also known attempting to snag a few folks from Swiss watchmakers, so that the iWatch can be labeled under the prestigious "Swiss made" name.

    In a interview with LVMH's Jean-Claude Biver, the head of watch brands for the company told CNBC that Apple had contracted TAG Heuer's sales director. LVMH is a Swiss company, which owns brands like TAG Heuer, Hublot and Zenith.

    "If it had been a direct competitor, I would have felt a bit betrayed, but if he goes to Apple I think it is a great experience for him," Biver stated in the interview. Biver believes that Apple's iWatch will bring in more of the young crowd, a would gain more of an audience for high-end watch yet again.

    Apple is still rumored to unveil the iWatch later in the Fall, alongside the two new iPhone models and a minor iPad refresh to include Touch ID and more. Our favorite fruit company has kept quiet on the iWatch matter, but the mill is claim that the device will include health and fitness features, among other things.
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