Apple has managed to break a new record when it comes to iPhone sales and revenue coming from app purchases. However, on account of the global tablet market decreas, iPad shipments too have continued their decline.
For the quarter ending in December, iPad shipments accounted for 21.4 million units, which is down 18 percent from just over 26 million sold during the same period in 2014. Apple has seen a 22 percent decrease in year-over-year revenue, as iPad sales brought in about $9 billion this year, compared to 2014's $11.5 billion numbers.
However, despite the decrease in sales, Tim Cook seems to be confident on future iterations of Apple's tablet lineup, which may or may not bee seen as a hint for the iPad Pro launch. He said:
"I'm not projecting. To be clear with everyone, I'm not projecting something very different next quarter or the next. I'm thinking over the long run."
"So I'm not predicting the 90-day clips and so forth, but over the long arc of time," Cook said. "I really believe that iPad is a great space, a great product and coupled with the product innovation we've got, I think there's a very bright future for it."
He also revealed that 50 percent of iPad buyers in the U.S, Japan and UK were new to Apple's tablet. In China, more than 70 percent bought an iPad for the first time.