When Apple announced its earnings for the second fiscal quarter of 2015, it was revealed that it managed to sell only 12.6 million units, representing a 23% year-on-year drop. As a matter of fact, the iPad revenue actually dropped below Mac revenue for the second time since 2011. However, despite all that,
Tim Cook has once again defended the iPad, saying that there will be future iPad growth.
Tim Cook once again mentioned that other Apple products cannibalize iPad sales, such as the iPhone 6 Plus, the MacBook Air and the new 12-inch MacBook. Apple's boss says that even if the partnership with IBM is still in its early stages, it is already showing great promise. However, he did not go into further details.
Furthermore, Cook said that first-time buyers also make up a high proportion of sales, which means future upgrades are also likely. Just like with the iPhone, the iPad hit a new quarterly record for sales in China and once more the iPad has topped rankings in both customer satisfaction and usage.
Cook said that Apple is investing in the iPad “product pipeline”, mentioning that he “strongly predicts” that iPad sales will return to growth. This could be a hint for the release of the long-rumored 12-inch iPad Pro. which is aimed at the education and business markets.
It will be really interesting to see how is Apple going to resuscitate its iPad business, since the company has succeeded in doing that for its iPhone line of products without any problems.