According to fresh intel coming fromIDC, tablet sales have declined for the first time on a year-over-year basis since 2010. Apple shipped 21.4 million iPads in Q4, 2014 and remained the number one tablet vendor in the market, but its total shipments declined by 4.6 percent from the same period in 2013.
Here's what the research firm said about Apple’s strategy:
"Apple's efforts to maintain iPad momentum have fallen flat so far as the latest generation of the iPad Air and mini offer very minimalistic upgrades over their previous versions. Cannibalization at the bottom from the iPhone and at the top from the Mac appear to be a serious issue for the iPad."
Samsung was the second largest tablet vendor with a market share of 14.5 percent, having shipped 11 million tablets in the last quarter of 2014. On the third, fourth and fifth place we find Lenovo, ASUS and Amazon.
Jitesh Ubrani, Senior Research Analyst, Worldwide Quarterly Tablet Tracker, added his input, saying:
However, albeit total tablet shipments declined by 3.2% on a YoY basis, total tablet shipments increased by 4.4 percent to 229.6 million in the last year. IDC expects the overall tablet shipments to further grow in 2015, fueled by consumers' increased interest towards large screen devices and tablets.