Hey everyone - first post here so I hope you'll bear with me. I have a letter of complaint I am going to send to Apple. It explains everything so I'll just post it. Am I being reasonable here? Trust me, I know the bottom line is I didn't get the correct protection plan and they have no obligation to help me out. And honestly it's less about the $$ than it is the bad taste in my mouth here. It's the bigger picture that chaps me. 20 years I've been an Apple supporter and I feel like they are not treating me well. Maybe I'm way off here? Happy to hear constructive criticism, and thanks for reading! Rob ****************** To Whom It May Concern, I am writing regarding recent events surrounding my iPad 2 (Serial No: __________), which unfortunately was dropped yesterday, and now has a severely cracked screen. I purchased iPad on 05/07/2011 at the Apple Store Washington Square in Tigard, OR. I paid $829 for the iPad, $79 for Applecare, and about $70 more on accessories (by all means I can provide the receipt if needed.) In all sincerity I do not believe I was ever made aware that there was even such a thing as â€œApplecare Plus.â€ I have no recollection of being offered a choice of different Applecare products. I simply cannot believe there would be ANY reason whatsoever that when already spending nearly $1,000 on a new iPad setup, I would have not been happy to pay a mere $20 more for more extensive coverage. That would make no sense at all. I do not think the option was ever given to me, and now, of course, I find that without Applecare Plus, I am looking at a minimum of $250 for repairing my iPad. I was assisted today on the telephone by your employee Corey ______, who was extremely helpful and a pleasure to work with. He seemed quite sympathetic to my situation, and sincere in his eagerness to help find a solution to this issue. Unfortunately, one could not be found despite what I believe to be his best efforts. In the late 1980â€™s my family had an Apple IIGS and I remember it fondly (Police Quest, anyone?) In 1991 I got my first Apple product, a Mac Classic, which served me well through college (Dad, I promise those hours of playing Falcon 3.0 didnâ€™t affect my grades at all.) Later, I went on to be the proud owner of many, many fine Apple products: a 2[SIZE=-1][SUP]nd[/SUP][/SIZE] generation iPod, a 3[SIZE=-1][SUP]rd[/SUP][/SIZE] generation iPod, a 4[SIZE=-1][SUP]th[/SUP][/SIZE] generation iPod, a 1[SIZE=-1][SUP]st[/SUP][/SIZE] generation iPod mini, a 1[SIZE=-1][SUP]st[/SUP][/SIZE] generation iPod nano, a 2[SIZE=-1][SUP]nd[/SUP][/SIZE] generation iPod nano, an intel flatscreen iMac, a MacBook Pro (still my primary laptop), a Mac Pro desktop system with Cinema Display (still my primary desktop), the original iPhone, the iPhone 3, and the iPhone 4... not to mention the countless accessories that went along with each of these purchases. My wife has had a 2[SIZE=-1][SUP]nd[/SUP][/SIZE] generation iPod mini, currently enjoys both an iPod shuffle as well as a 6[SIZE=-1][SUP]th[/SUP][/SIZE] generation iPod Nano, bought an iPhone 3GS at my urging, and recently upgraded to an iPhone 4S. As you can see, Iâ€™ve been nothing if not a dedicated and loyal Apple fan and customer for many years. I've even been called an "early adopter" since I generally have a tough time waiting for reviews before buying your latest and greatest: I just trust it's going to be a quality item. My first taste of disappointment with Apple was only recently, when my iPhone 4 began failing. The home button only works about 30% of the time it is pressed, and the internal speaker for phone calls has died so substantially that I can no longer hear people talking â€“ I have to use the external speaker or a Bluetooth headset. I was a little upset to be told I had no options but pay a hefty repair or replacement fee when this expensive device essentially stopped working properly after about 15 months. I was frustrated, but I told myself I could wait the remaining months until the iPhone 5 was available. So it is a great disappointment to now have another disheartening experience with Apple. I sincerely believe that I was never presented with the Applecare Plus option at the time of purchase. Had I been, I would never have hesitated a moment to pay $20 more for this product when I was already spending so much that day. Obviously, I have not been reluctant to give Apple my hard-earned money in the past. I sincerely hope to remain a loyal Apple customer for years to come, but I must be honest: Iâ€™m disheartened with my recent experiences. I therefore feel it quite reasonable to ask that my case be reconsidered, and that I be allowed to have my iPad repaired or replaced for the $49 fee typically associated with the Applecare Plus program. I'd also be more than happy to pay that $20 difference that I was never given the option to pay last year. I would not ask that my plan be retroactively â€œupgradedâ€ to Applecare Plus, nor would I ask that any other future occurrences be covered (OtterBox, here I come...) Your time and consideration are greatly appreciated.