Apple are innovative in the fact they make their software better. Just take a typical car. Is a Ford car better than a Ferrari because they churn Ford cars out ever year? Whilst yes they are both vehicles that allow you to travel from A to B, Ferraris cars are by far superior. The same principle applies to Apple and IOS 7. Innovative by definition means ahead of its time, forward looking which is exactly what iOS 7 is. It took the best bits from Android and made it better!!