I was looking at my account details on my iPad, when I saw that in the store setting, it is now showing to options (Canadian store) to download automatically books and apps downloaded on other iOS devices. I think that in the US Store, music can be also synched. Anyway, I activated the option for iBook on my iPad and my iPhone, downloaded Alice in wonderland on the latter, and it magically appeared on my iPad at the same time. Pretty neat! Not sure for apps cause I don't use the same apps on my iPad as on my iPhone. I would not want to download iPhone apps on the iPad. Or maybe the store is smart enough to figure it out. Anyway, for books, it a really neat feature. (iOS 4.3.3) VicoPad addict!