AppleInsider reports that IBM and Apple have today launched their new “MobileFirst” range of apps that are aimed at enterprise customers.
The IBM MobileFirst for iOS apps are now available for business users in the banking, retail, insurance, financial services and telecommunications for governments and airlines sectors. IBM and Apple have referred to this joint venture as “unprecedented collaboration.”
IBM also revealed that such companies as Citi, Air Canada, Sprint and Banorte are among the first customers for the new apps.
The apps are iPhone- and iPad-only, and are delivered securely, complete with embedded analytics, linked to core enterprise processes. They can be customized to suit any organization, and are designed to be seamlessly deployed, managed, and upgraded via the cloud.