Apple's main clients are constituted by regular buyers, but as of late, the company has been more interested in enterprise customers. The move seems to be reciprocal, as more businesses are choosing iPhones and iPads for its employees, instead of Android devices or the traditional BlackBerry handsets reputed for their security feats.
And now, Apple shows that it's taking this new field with all seriousness. Apple and IBM have announced a new partnership that looks to revolutionize mobile device use in enterprise with customized apps and services for iPhone and iPad.
IBM has already developed more than 100 native iOS apps and services tailored to the needs of multiple industries that will soon be made available. And when that happens, Apple will introduce a new AppleCare tier made specifically for enterprise customers. Apple CEO Tim Cook said the following:
"iPhone and iPad are the best mobile devices in the world and have transformed the way people work with over 98 percent of the Fortune 500 and over 92 percent of the Global 500 using iOS devices in their business today. For the first time ever we're putting IBM's renowned big data analytics at iOS users' fingertips, which opens up a large market opportunity for Apple. This is a radical step for enterprise and something that only Apple and IBM can deliver."
IBM's CEO, Virginia Rometty, also shared her input:
"Mobility—combined with the phenomena of data and cloud—is transforming business and our industry in historic ways, allowing people to re-imagine work, industries and professions. This alliance with Apple will build on our momentum in bringing these innovations to our clients globally, and leverages IBM's leadership in analytics, cloud, software and services. We are delighted to be teaming with Apple, whose innovations have transformed our lives in ways we take for granted, but can't imagine living without."
This is just the first step for Apple and it'll be interesting to see what else the giant company has in store for its rivals, as its growth doesn't seem to have a stop.