Nathan Myhrvold was Microsoftâ€™s chief technology officer back when the company was run by Bill Gates. Myhrvold is currently also the co-founder of Intellectual Ventures, a patent acquisition and licensing business company. But besides technology and science, the former Microsoft CTO is also passionate about food and he is the principal author of Modernist Cuisine, a six volume foodie encyclopedia that is retailing for a whopping $500.
Now, one of the worldâ€™s most expensive and appreciated cooking encyclopedias has been transformed into an interactive cookbook app that is perfectly suitable for the iPad. The interactive digital cookbook is the fruit of a development team of 10-15 people that have worked over nine months on the project. The app contains 37 technique videos, 416 recipes and 1,683 photos.
The fact that even a former Microsoft CTO chooses to release an app for iPad and iPhone users proves that it remains the best tool to promote your digital creations, even if they cost $80. The iPad makes sure there are consumers for any type of content.
Source: Windows Report