Dr. Robert said:The other reason is I've always felt Windows to be a clunky imitation of MacOS.
That could be part of the reason Apple changed their business model. Having been burned by Microsoft and not being able to do anything about it, they have had no choice but to join in with the cutthroat norm of the business world. Hence the lawsuits against those who think R&D means reverse engineering.
The company I work for is in a similar position. A much larger competitor uses underhand methods to attempt to blow us out of the water. A loyal customer base is sometimes the only defense you have.
I think Apple still have their vision, but have just woken up, and grown up.