Angela Ahrendts, the former Burberry CEO that took over as Apple's senior vice president in 2014, seems to be ready to take Apple's retail presence in China to a new level.
According to 9to5Mac's Mark Gurman, Ahrendts has been actively recruiting US-based retail employees for new stores in China. Apple's SVP has sent a memo to retail workers, saying 200 employees from US Apple Stores have already agreed to make the move. Here are some more details:
Apple Senior Vice President of Retail Angela Ahrendts is continuing to go all in on growth in China. In video messages to employees in recent days and weeks, Ahrendts has been recruiting employees from United States-based Apple Retail stores to relocate to China to help build up Apple’s retail efforts in the region.
Ahrendts’s focus on the Chinese market began since she took over as the head of Apple's retail department. In the summer of 2014, Ahrendts rorganized Apple’s retail executive team by adding a dedicated China-based leader to the top brass.
At the beginning of 2015, Ahrendts announced the opening of five new Apple Retail Stores in China. At the time, the Apple exec said that “China is a huge and important market for every global company today.”
Apple's business in China seems to be doing great. The Financial Times recently estimated that Apples sold more iPhones in China than the US for the first time ever.