Apple Starts Recruiting Fashion/Luxury Retail Experts to Help with Apple Watch Launch

Discussion in 'Apple iPad News' started by RaduTyrsina, Dec 9, 2014.

  1. RaduTyrsina

    RaduTyrsina
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    Apple seems to be on a hiring spree, after we have reported earlier that the company is interested in hiring somebody to oversee its social media strategy. And now it seems that Apple is interested in hiring fashion retail experts to help with the promotion of its upcoming Apple Watch. 9to5Mac reports the following:

    In October, this year, Apple SVP of Design Jony Ive described the need for various appearances of the Apple Watch when speaking at San Francisco’s Museum of Modern Art:

    "As soon as something is worn, we have expectations of choice,” said Ive. Only “in prison,” he joked, do people all wear the same thing."

    Personalization has always been something that consumers appreciated and it seems that Apple tries to please them. However, this will result in a greater footprint in the Apple Store than if the Apple Watch was only available in three colors. And this is just one of the reasons why Apple needs an expert to help with this.

    At the moment, we know that the Apple Watch options include sizes in 38mm and 42mm, finishes of stainless steel, space black stainless steel, silver aluminum, space gray aluminum, 18-karat yellow gold, and 18-karat rose gold with six different band styles all available in various color options.

    Here's how 9to5Mac believes consumers will be able to interact with the devices:

    The starting price of the Apple Watch is said to be $350, but it could go all the way up to a few thousand dollars for gold editions.

    Source: 9to5Mac
     
    #1 RaduTyrsina, Dec 9, 2014
    Last edited by a moderator: Dec 15, 2014

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