The Apple Watch goes on sale this April, and Apple is using a lot of resources to make sure that its retail employees know how to sell it. According to 9to5Mac's Mark Gurman, in order to showcase and sell the Apple Watch, retail employees will be trained to provide personal fashion and styling advice to customers.
Until now, workers's task in Apple Retail consisted in recommending iPads, iPhones and Macs with just a few few styling options. Now, it seems that they will have to become more knowledgeable regarding fashion tips.
Apple's retail employees will have to build trust with customers and offer them "personal fashion and styling advice." Here are some more details from Gurman:
"Apple is pushing for retail employees to initiate conversations that build trust, enabling the employee to serve as a valued fashion advisor during the purchase process, similarly to how traditional watches are sold. Apple Watch sales training programs will take place for Apple retail staff over the course of the next two weeks, teaching entirely new sales techniques to encourage iPhone upgrades, assist with gifting, and guide customers in watch and strap choices."
In the pictures from below you can see some examples on how employees will provide fashion advice to customers:
With this change, Apple is trying to teach its employees to behave like sellers of traditional watches. It will be interesting to observe if this will have a positive impact on sales or not.