A recent survey of e-book reader owners and those who intend to buy an e-book reader has concluded that Appleâ€™s iPad may soon overtake Amazonâ€™s Kindle, if it provides a compelling enough eReader experience. The report, â€œUS & UK eReader Owner and Intender Survey 2010â€, by Strategy Analytics, concludes that current e-book reader owners say they are very satisfied with their devices, with four out of five US owners preferring e-book readers to physical books.
The report found that potential e-book customers look for the following criteria: ease of access to books, ease of content transfer, and newspaper and magazine availability. â€œWhile brand name is still an important factor for current owners when choosing their next e-book reader,â€ says Chris Schreiner, Senior Analyst at Strategy Analytics. â€œConsumers buying their first e-book reader will focus more on the durability and availability of e-books.â€
Kevin Nolan, Vice President of the Strategy Analytics User Experience Practice, added, â€œEven though e-book readers allow for easy portability, more than half of e-book reader usage still occurs at home.â€
By Maura Sutton, iPadForums.net
US and UK eReader Owner and Intender Survey 2010