Apple is taking a big step into augmented reality by acquiring Metaio, a German company which has had such clients as Macy's, BMW and furniture retailer Ikea. At the moment we don't know exactly what is Apple going to do with Metaio's technology, as they released the standard statement in such situations:
"Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans."
However, according to earlier reports, Apple could be working on a project to bring an augmented reality view called Browser Around Me to its maps for local listings. Thus, by using this special feature, iOS users would be able able to point their device to a restaurant, for example, and the Maps app would display a virtual view of its menu.
Metaio boasts a big community of developers with 1000 customers and 150,000 users worldwide in 30 countries. At the moment it's not quite sure what's going to happen with them, as Apple has acquired the company.
Recently, it has been also discovered that Apple patented a VR headset that works with iPhones. It will be really interesting to observe what is Apple going to do with this technology. The most probable outcome is the use in the Maps app, but Apple can definitely find other ares where it could use the vast know-how that Metaio brings.