Sometimes when Apple buys a company (like Beats Audio) it's a high profile acquisition covered heavily by all of the mainstream media. Of course, sometimes they will purchase smaller companies to improve their talent pool and gobble up new technological ideas. We have a prime example of the later to share with you guys today.
The above video is just one of three from a company called Metaio. Apple just purchased this company because of their extensive work in the field of Augmented Reality. Metaio shared three total videos (all shown in the thread below) showcasing their work in this field, and we can see why Apple decided to acquire them. Their concept is impressive!