I don't know if you followed the news lately, but it has been reported that most Android/Other based tablet manufacturers are cutting their prices to help their sales. Almost every time, it would be the result of the iPad success or that they are not able to compete on the user experience level with iOS... I have doubts about that! For sure, the iPad has set the bar and is a fierce adversary, but let's consider that an Android user is face with more choices than an Apple user... The market share competition is not only with the iPad, but with other tablet manufacturers also... Think about it, a guy walks into a store and wants to buy a tablet. On one side, the iPad and on the other side, the other tablets (HP, Samsung, Acer, RIM...). That guy just don't want to go with Apple as he is a Windows user... So he is now faced with 5 or 6 products to choose from... - Price will be considered - Features and specs will be compared - Capacity, mobility and maybe obscure personal taste will be considered But overall, those other tablets are almost the same on the features/capacity level (maybe not the Playbook ). Price will eventually be the main reason for his choice on a manufacturer. The lowest priced tablet will be picked up (for the same features/capacity). With that selection available, each manufacturer has to compete with the others, splitting the market share. Having to compete with a product that is essentially the same, they are left with their brand name and prices as their main arguments. This actually results in less sales for each of them, less profits, higher cost of production and less capacity to do reseach and development to put on the market a better, greater, slicker product to beat the infamous iPad... How ever good their product will be, they will first have to struggle with each other, then with Apple... VicoPad addict!