AppleInsider reports that big changes are afoot at Apple’s retail stores thanks to the new retail chief Angela Ahrendts (formerly of Burberry).
Sources who spoke to ifoAppleStore’s Gary Allen said that Ahrendts is thinking of adding new seating areas in many of the flagship Apple stores to give customers a new area where they can sit and relax. This would be in addition to the Genius Bar stools.
Of course some Apple retail stores already have benches to sit on (mainly the bigger ones), but anyone who’s ever visited an Apple store will tell you that there’s not really anywhere that you can kick back and relax, so this could be a very good idea!
There has also been some movement of key personal within Apple’s retail division, with Apple’s vice president of retail real estate and development Bob Bridger due to leave in March, allegedly because of “dissatisfaction with major changes coming to the operation of the retail stores within the next few months,” in the words of Allen.
Other recent changes made by Ahrendts include new blue shirts with re-positioned Apple logos (now placed over the heart) for Apple Store employees.