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Apple Unwraps New Flagship Retail Store in Hangzhou, China

Maura

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West Lake store.JPG

AppleInsider reports that Apple has today taken off the beautifully decorated wrapping that was covering up the façade of its brand-new West Lake Apple Store in Hangzhou, China.

The stunning front view looks very similar to that of the forthcoming Apple Store in Union Square, San Francisco, which is not surprising considering that both have been designed by Foster+Partners, the company that has designed many Apple stores around the world, as well as the Campus 2 in Cupertino.

Before today’s reveal of the new storefront in China, the front had been covered by massive white barriers that were decorated with a red Apple logo and a Chinese poem that was the work of famous Chinese calligrapher Wang Dongling. Apple even posted a video of the work on the banner being carried out via its Chinese website.

The West Lake Apple Store in Hangzhou opens its doors on January 24, and is the first of five Chinese stores to be opened in the next five weeks by Apple, according to the company’s SVP of Retail Angela Ahrendts.

Source: AppleInsider
 

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