New iPad Mini Pricing Could Force Android Rivals to Drop Their Prices

[dgstorm]

It was a bit surprising that Apple chose to make the new iPad Mini 2nd generation more expensive than its predecessor, with a price of $399; however, it's not hard to be happy that they dropped the price on the OG iPad Mini to only $299. That is unless you are an Android tablet manufacturer. Analysts are predicting that even with only a $30 price drop on the iPad Mini, the various Android manufacturers around the globe will be under renewed pressure to cut their prices even more. They are already operating on razor thin margins, so at some point it will start to hit their bottom line.

This is especially true considering we are marching closer to the holidays where device sales are the strongest of the year. Here's a quote with more of the details,

Apple's price cut for its first-generation iPad mini is expected to prompt its competitors to slash their tablet prices, according to sources from tablet vendors.

Although Apple has only reduced the first-generation iPad mini price by US$30 from US$329 to US$299, the sources believe non-Apple vendors will start adjusting their prices in November to defend their market shares during the year-end holidays.

The new iPad mini with Retina display will only create limited impacts on other tablet vendors, while Samsung Electronics is expected to adjust the pricing for its 8-inch Galaxy Tab 3, currently priced at US$279, the sources said.

What do you guys think of Apple's new pricing plan?

Source: BGR