iPad Tops J.D. Power Tablet Satisfaction Survey for Third Year Running

[Maura]

AppleInsider reports that Apple’s iPad has topped J.D. Power’s Tablet Satisfaction Survey for the third year running. Apple’s tablet was also the only tablet to score five out of five in J.D. Power’s Power Circle ratings.

With an increased number of cheaper tablet options now on the market, J.D. Power says that consumers now consider cost as more important than features or brand reputation when buying a tablet.

The influx of cheaper tablets has also seen the average selling price fall from $390 in 2012 to $337 in 2014, and customer satisfaction has also fallen from 853 to 835.

"Since the inaugural U.S. Tablet Satisfaction Study in 2012, a number of new tablet OEMs have entered the U.S. marketplace, differentiating themselves to satisfy a growing interest in owning a tablet," said J.D. Power telecommunications services director Kirk Parsons. "Price has significantly impacted the marketplace. The average purchase price continues to drop and consumer expectations of tablet performance and features are different than they were for past products. Subsequently, overall satisfaction has declined, especially with ease of operation, as navigation features and functions have changed."

Source:
Apple's iPad ranks highest in overall consumer satisfaction for tablets, says JD Power