A few days ago, Logitech had announced that it will be rebranding itself into a new, more colorful "Logi" brand. And now it seems that Logitech is launching its first family of products under the name - the Logi Blok family of cases for iPad Air and iPad mini.
Speaking of the new line of products, Michele Hermann, vice president of mobility at Logitech, said the following:
“The iPad is a powerful device. But people have dropped and damaged – or are afraid that they will drop and damage – the iPad, so they typically don’t use it to its full potential. Until now, protecting your iPad from drops meant covering it with a bulky case that took away from the beauty and mobility of the iPad. Our designers worked with material experts to protect the most sensitive parts of the iPad without adding the bulk you associate with ultra-protective cases. With the Logi BLOK family of cases you no longer have to choose between protecting your iPad and having a beautiful case that allows you to enjoy all the functionality it has to offer.”
The Logi BLOK family of cases for iPad is comprised of the Logi BLOK Protective Shell, the Logi BLOK Protective Case and the Logi BLOK Protective Keyboard Case. Here are their main features:
The Logi BLOK Protective Shell, the Logi BLOK Protective Case and the Logi BLOK Protective Keyboard Case are all expected to be available in the U.S., Australia, New Zealand and select countries in Europe beginning in August 2015.
- Logi BLOK Protective Shell for iPad Air 2 and all models of iPad mini - a protective shell with a screen protector that guards the screen from scratches. The shell has a simple and sleek design that is ultra-protective, yet maintains the integrity of the iPad to make it feel as though you’re holding the iPad without a case. The Logi BLOK Protective Shell is available in black, red/violet or teal/blue for a suggested retail price of $39.99.
- The Logi BLOK Protective Keyboard Case for iPad Air 2 - use it as a protective shell for reading or browsing the web. Kick back its any-angle stand for hands-free viewing. And when you need to type it offers a wireless, attachable or detachable keyboard that doubles as a screen cover. The keyboard features a dedicated row of iOS® shortcut keys for comfortable typing. The Logi BLOK Protective Keyboard Case is available in black or teal/blue for a suggested retail price of $129.99.
- The Logi BLOK Protective Case for iPad Air 2 - gives you the same drop protection as the protective shell, and adds an any-angle stand that firmly holds your iPad at any angle within a 50-degree range. The stand adjusts to provide a comfortable viewing angle for activities that require your eyes to be on the iPad and your hands free. When closed, the screen cover helps protect your iPad screen from direct impact. The Logi BLOK Protective Case is available in black, red/violet or teal/blue for a suggested retail price of $69.99.